Our 4 step process covers the following phases;
WE ANALYSE - We analyse the current state of play, by digging, probing and understanding all aspects of your Brand - we call this "The Today" Phase.
WE CONCEPTUALISE - We now have an understanding of "The Today" and have understood the needs, having this knowledge we curate a comprehensive selections of scents - we call this "The Curate" Phase
WE PERFECT & DELIVER - Having understood "The Curate" phase we now take this into realisation, using the our extensive Master Perfumer Team we deliver a collection which will be used for selection and perfection pre implementation. We call this the "Lets Do It" Phase.
WE IMPLEMENT & MONITOR - Now having the final Scent approved and delivered, we monitor, reflect, analyse and audit the results for the success and learnings, We call this the "Lets Scrutinise" Phase. We run regular focus groups as well as spot interviews with Guests or Customers, to provide you with the clear results driven by the Scent. Invoking sentiments and memorability is a key factor to the success of the Bespoke program.